I have asked my friend Valerie, a brand expert, to contribute this article – this time of year, is a great time to review your personal Brand.
Looking back at our achievements, failures in 2012 and moving towards our aspirations, our personal brand is one of the best tools we have to attract what we want. Getting to understand how our “magnet” worked in the past and how we can make it stronger opens the door to more avenues of realising our dreams.
How does personal branding work?
Personal branding takes place in many ways. Your communication style, your emotions, your values and beliefs systems are all part of a personal brand. It is who you are, what you like, what you do, where you come from. Knowing yourself inside out helps to know which part of your brand you would like to communicate more, which part needs strengthening, which part is not serving your goals.
Brands evolve over time. Your current brand embraces beliefs that are congruent with your life experiences. Beliefs are part of the invisible part of the “iceberg”. Your communication style is part of your public brand.
Personal branding takes place all the time: when we are dating, going out with friends or mingling with the family. Our values, cultural norms, emotional management determines who we attract as friends, potential partners, clients. The status of our relationship with family members is determined by how well we understand what makes or breaks a relationship.
What we use to brand ourselves depends on the contextual situation, the person we are interacting with and how high are the stakes. If punctuality is a core value and having to work with people whose relationship with time is more fluid requires an assessment of how important punctuality is as our core value. Expecting people to change so as to suit our needs is not realistic. Meeting the person halfway is a possible option as it encourages the other to do same.
In short, personal branding is not about having great PR skills. It’s more about knowing what emotions are not serving us and how to move to more empowering ones. It is communicating clearly on our core values so that we attract like-minded people, organisations sharing the same values. Without clarity on who we are, we tend to attract only part of what we aim for or we tend to continue experiencing repeated patterns in our relationships…most of the time, the ones that we do not like.
For your “magnet” to be aligned to your aspirations, get to know yourself to your deepest core, honor your feelings and love who you are!
Updating your brand
So take a bit of time this week to consider your brand – your pre-dominant values, emotions, patterns, habits, beliefs, qualities …
- How do you perceive yourself?
- How do others perceive you? How do you come across? Relationships are mirrors. What you see in others is part of you.
- How do you want to be perceived? You attract what you are and not what you want.
- What would like to update, change or add to your brand this year?
One key tip to updating your brand is to do it one attribute at a time, rather than completely change everything from day one. Patience is a virtue and be kind and non judgmental towards yourself. Especially, when it comes to values and habits, for example, punctuality – if you are regularly late, then being on time from now on is a new habit that takes time and some work to embody.
Aligning your New Year’s resolutions with your brand
If you set New Year’s resolutions or intentions, check those intentions against your desired brand.
- Do they support or dilute your brand?
- Or do you need to additional or different intentions this year to update your brand?
Valerie & Bettina
You can find out more about Valerie Cheong Took at www.valeriecheongtook.com
- Crowning off the Old, Stepping forth into the New (beingasuccessfulwoman.wordpress.com)
- Independence as a core value of your personal brand (valeriecheongtook.com)
- Self Esteem – The Foundation of a Winning Brand (valeriecheongtook.com)
- Have you checked your self-esteem level, recently? (beingasuccessfulwoman.wordpress.com)
- Personal Branding is not about selling yourself! (valeriecheongtook.com)